From zero tech to 100+ online orders

The context

The client is a maker who sold in person, at markets and fairs, and through social media. People loved the product and demand was there, but she had no store of her own to close the sale: every order came out of a direct-message conversation and a bank transfer arranged by hand.

The challenge

Sales depended entirely on the market stall and direct messages. There was no clear buying process: the customer asked, she replied, payment was agreed and each shipment was handled one by one. When she wasn't around, nothing sold. And outside fair hours and message exchanges, the storefront was simply closed.

What we did

We started by understanding the product and how her customers bought. From there we built a full online store that was easy to manage, designed so she could run it without knowing anything about tech.

• Built a full online store that's easy to manage.
• Prepared an optimised catalogue, with great photos and product pages that sell.
• Integrated a secure payment gateway to take payments online without hassle.
• Worked on product SEO so customers could find her on Google.
• Defined a launch strategy across email and social media.

Results

The brand stopped depending on the market stall and on answering orders one by one. The store takes payment on its own, the product pages do the work of explaining the product, and she started selling while she slept.

I knew nothing about tech. I told them what I needed and they handled everything. Three months later we were already selling online, more than 100 orders. I still can't believe it.